Petit by basics is a proud extension of by basics, a Danish lifestyle brand deeply rooted in traditional values. Founded in 2015, by basics emerged from the passion of a committed team dedicated to creating ethical and consistently high-quality basic apparel. The brand is dedicated to crafting only the finest products, with each piece made from natural materials and produced in the EU at its own factory. Inspired by Danish design and Scandinavian lifestyle values, the design philosophy centers on lasting comfort and longevity through timeless slow fashion. The founding team includes Klaus Christiansen (CEO, supply chain and sales), Peter Grensteen (COO, sales and administration), Anne Dorte Thoger (CDO, design and product management), and Gitte Borup (CMO, marketing and social media). Together, they bring decades of industry expertise in textiles, business development, design, and styling. 100% Merino wool styles are crafted from fine Australian and New Zealand wool, with hand-cut raw edges for a bespoke feel. The wool is mulesing-free, non-itchy, OEKO-TEX certified, and easy to care for with wool detergent. Trims and labels meet OEKO-TEX and FSC standards. The collection is designed and knitted in Denmark and produced in Europe, using 100% biodegradable merino wool. Benefits of merino wool: soft and comfortable, temperature regulating, anti-bacterial, breathable and washable, and non-itchy. Cotton styles are made from premium 1x1 ringspun rib cotton, using a spinning process that creates stronger, softer, and more refined fabric. The cotton is 100% combed for minimal pilling, with side seams that stay straight after washing. It is OEKO-TEX certified, and trims and labels also follow OEKO-TEX and FSC standards. Designed and knitted in Denmark, and produced in the brand's own factory in Poland, the cotton range offers softness, breathability, washability, and superior quality.